We shouldn’t set profit expectations because of their future consequences on how the program will be judged.
The financial goals of this program shouldn’t be profit — or even break even. Any profit expectations will undermine the the way this program is evaluated.
Right, but it also seems irresponsible to completely ignore an obvious revenue opportunity where it exists. IMO with proper branding as some type of "Give back" tax on successful graduates, it wouldn't need to be close to break even, and could help the program grow.
The financial goals of this program shouldn’t be profit — or even break even. Any profit expectations will undermine the the way this program is evaluated.