I'm going to sound like one of those fanboys but Rust really is a breath of fresh air. Lots of people now are starting to make actually fast and performant applications due to the ergonomics of the language being more high level than something like C or C++. It's actually my favorite ML type language, I've use OCaml to a large extent before but with Rust, the DX is still pretty nice, even if you have to contend with the borrow checker.
I am working on two alternative tools for building web apps:
https://htmx.org - uses HTML attributes and HTML-over-the-wire for AJAX/Web Socket/SSE interactions
https://hyperscript.org - an experimental front end programming language derived from HyperTalk that is event-oriented and that removes the distinction between synchronous and asynchronous code.
Both tools are HTML-oriented and are designed to be embedded directly in your HTML, rather than along side it. I am trying to popularize the term "Locality of Behaviour" for this idea:
I love Zapier and wish them the best. Been using them the past couple years to automate many things in my e-commerce business.
That being said, I come from a software background (As many here at HN do), and I recently found "Integromat" and have completely switched over all my Zapier automations to them. Their price point is much cheaper (Zapier was beginning to charge a few hundred a month for me - and now I'm down to $29/mo with Integromat which could be $9/mo if I wasn't impatient and wanted 1 minute intervals) - but the kicker for me was their UI and just the "programming" mindset that came along with it - I can do many more complex operations.
Just a happy customer - and hoping they have more success to continue improving their product.
Zapier is definitely a better fit for non-tech people, and more simple tasks though.
4. Security is a big concern for SaaS buyers. They want to know how you're going to protect them from loss and litigation.
They're even checking out your privacy policy and GDPR terms! (Keep those things up-to-date.)
5. Your 'About Us' page matters.
Startups fail all the time. It’s not a secret.
Buyers want to know that the effort they put forth–convincing management, setting up and integrating your solution, convincing employees to use it–is going to be worth it in the long run.
Does your company have meaningful funding? Well-known investors? Is it profitable and self-sustaining? Does it have experienced leadership?
In your company’s About Us page, make sure you convey anything that can reassure buyers that the company is robust and set up to thrive.